How To Write a Press Release, with Examples - CBS News.

A press release is one of the most reliable ways to get your story in front of journalists and equip them to cover it. Here's how to write one, along with a press release template you can use.

This is when you need to be able to write a press release. A press release is the document that is issued to the press explaining the story that you, or your organisation, wishes to convey. Writing a press release is not difficult and there is a fairly standard structure that most press releases take. The most important thing is to consider the.

A press release, also called a news release or media release, is an official statement that an organization sends to members of the media. It is most commonly in the form of a one-page written document, but may also be a video or audio recording.

In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.

The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned in a press release want to ensure that their image remains intact. Writing a press release can take days and dozens of drafts, so the question must be asked: Who should write your press releases?

In order to write a great press release, public relations practitioners need to understand which practices from the past are still very much applicable today, as well as relevant new aspects that deal with the release’s digital success.

Writing a press release is easy - if you know how. Charles Rapson explains The example below gives you an outline of what your press release should look like. It makes the job of a journalist easier if the information they receive is in a standard format as it is quicker to process.

How to Write Body Copy for a Press Release. Once you hook the readers with your headline, you must deliver on their expectations or they will stop reading immediately. Use the body of your press release to continue the momentum started with the headline and get the readers to take the action you recommend.

You write a press release to explain the basic facts about your event in an exciting way so that people want to share it with others. Of course, social media is a tremendous tool. Write a press release that’s catchy enough for people to share on Twitter and other social networking platforms.

Press Release Writing. No matter how large or small your business, Xpress Press can write and distribute your press release to A-list media sources selected from a database of thousands of journalists who opt-in to receive our press releases.

Don’t write a press release like you would an academic essay. This style is alienating in a press release and often doesn’t even impress the scholarly set, as it devolves into jargon. Avoid obscure, “creative” forms of writing like poems, stream-of-consciousness rants, quotes from works of fiction, or terse elliptical statements.

How to Write a Press Release for a New Client. When you gain a new client you may want to promote them by providing media attention with a press release. Follow these simple steps to write a new client press release.